Over the last month or so, I’ve had the pleasure of witnessing, and participating in, the birth of an internet phenomenon. It started with a post at norwegian social network Underskog, in which user engangskamerat complained about a bad sandwich he had been served at a local bar. The sandwich consisted of microwave heated white bread with ham, cheese, canned asparagus, canned pineapple, bell pepper, mayonnaise & pretzel sticks – om nom nom nom. Graphic images of the less than delicious looking sandwich were of course attached. What seemed at first like a standard rant about awful food soon evolved into something very different.
We’ve seen it before: Weird photos posted online get spontaneously manipulated by internet comedians. It’s more than likely you have received several emails containing images that have gone through the same treatment. This one however, went a bit further.
The original thread currently has more than 1700 replies. The Hawk Sandwich photos have been manipulated hundreds of times by now in the original thread alone. Several attempts to recreate the sandwich have been documented. Participants of the thread have planned meetups at the bar that serves the sandwich. There is a Hawkifier, a Hawk Sandwich blog, and of course a Facebook group. The original image was used to illustrate “an unhealthy lifestyle” in one edition of the norwegian weekly magazine Se & Hør. Rumors about a coming appearance in one of the country’s largest newspapers are spreading. What’s next?
For hours of entertainment, check out the Hawk Sandwich blog.